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The more markets are defined by exchangeable products, the more important it becomes to precisely define the USP of your product. Only this will allow your product to be successful in the market.

We identify the rational needs and irrational desires that your product can satisfy in a unique way. In addition, we determine the optimal market and target group segment for your product. We offer you the key to successful marketing of your product.

As a final step in product positioning we determine competitive prices and adequate communication and distribution methods for your product.