Homepage       Deutsch

Soft factors, such as trust and reliability, are product characteristics that are extremely relevant in the purchase decision. They have less to do with factual product characteristics and more with the image of the product line and of the producer.

Branding studies evaluate to what extent this image has a gestalt character, i.e. to what extent it is capable of conveying certain characteristics and values to the target group. Combined with strength/weakness profiles (compared to major competitors) these results give you precise starting points for the targeted development of your product and company image.