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The Internet, as a communications medium transcending space and time, sets new paradigms of inquiry. Immediate global access to survey data, multimedia presentation of stimulus material and cost benefits through time-and interview efficiency.

We set quality standards by pre-staging a telephone screening before the interview query, as a means to select interview participants. Thus we ensure study specific quota as well as confidentiality. This allows us to reach target groups, that cannot be recruited via online panel or online address.

Similar to the telephone interviews, the web surveys are also directed and managed from a central location in Germany. RCM offers this tool in all European countries.