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RCM has a limited number of highly qualified interviewers with academic training at its disposal to perform in-depth interviews. This method is generally only used for very complex and difficult subjects and only for high-caliber target groups. Based on a discussion guideline, the interview is held as a free conversation and is recorded on audio. The interviews are then regularly transcribed and, if needed, translated into the customer’s native language. In addition to the analysis, the client receives all underlying documentation and can thus duplicate the results.