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We use the method of group discussion to uncover deep seated needs and desires of which individuals are not always spontaneously aware. Our moderators possess empathy for the target group as well as a thorough knowledge of the target group and of the product. Experience in the moderation of focus groups, primarily held in America, rounds off the profile of our moderators.

We believe that professional recruiting is essential to the success of group discussions. A professional screening through questionnaires ensures that the group members really do represent their target group. We also hold our European cooperating partners to this standard.

All of the technical equipment in the studios that we use is state-of-the-art. Our clients have the possibility to follow the group discussion on location through a one-way mirror with a translator present, or per video in a different location.