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The Central Location Test provides a controlled lab situation in which the reaction of participants to a certain stimulus can be compared exactly. Just as with group discussions, it is an indispensable prerequisite for the validity of the results that the respondents are recruited professionally and target group specific.

RCM can claim to provide standardized polling for all of Europe. In order to accomplish this, we create multilingual project teams that conduct the study in all countries. Recruitment can be performed either nationally by cooperating partners, or centrally from Germany.